5 Ways You Can Align Millennial Workforce to Your Company’s Vision
In today’s highly competitive business world, organizations need their millennial workforce to be aligned with their vision statement to help them achieve key milestones. According to a Harvard Business Review Report, 70% of employees felt that lack of alignment was preventing them from contributing to their organizational vision statement. While most organizations manage to find and recruit the best talent and leaders, they often struggle to create a cohesive workforce working towards a common objective.
Employee alignment is different from employee engagement. Although an employee may be engaged within the organization and satisfied with their contribution and their responsibilities, it’s possible that they do not have clarity on how their actions are helping the company achieve its strategic goals.
Large organizations are primarily driven by their vision statement. A clear vision statement helps individual employees within teams take conscious efforts to meet organizational objectives. In order to achieve the objectives, every employee must be aligned towards a common direction and goal. The following strategies will help organizations align their millennial employees and drive a cohesive growth towards its primary vision.
- Make vision statement visible
The vision statement must be visible at all the levels within an organization and must be easily relatable to each contributor. Employees must be able to see the vision statement being reflected in every step and action. Leaders play a crucial role of driving the vision statement in the organization. All managers must ensure that the vision statement is strategically and repeatedly conveyed to employees and customers alike to reinforce that the company is continuously aligned with its vision.
- Key performance metrics aligned to vision
Key Performance Metrics (KPIs) allow employees and managers set measurable goals to track progress. These KPIs must be related to the vision or overall objective of the business. For example, Zappos is a known brand in shoe business; with a vision statement “to give the best customer service” is well enforced at all levels. All employees understand and share this vision. When an employee contributes significantly or delivers excellent results leading to a better customer experience, they are rewarded and recognized. Special recognition must be given to millennial employees in instances when they help achieve goals that are aligned with company’s vision. Recognition acts as an effective motivational tool.
- Share success stories aligned with the vision statement
Achievers’ North America Workforce report in 2015 states that 60% of employees were not aware of their company’s vision statement. Organizations must set examples of leaders or achievers to convey stories that talk about how an employee or a team could create a positive impact that helped them take a step towards achieving the larger vision. It gives employees a higher sense of purpose for their work apart from the short-term goals that they are expected to accomplish.
- Continuous feedback and reinforcement
Millennials appreciate regular feedback which guide them in aligning with the company’s vision. Mentors and managers must understand that feedback must not wait till the year-end performance reviews. Weekly and monthly performance reviews help in keeping the employees motivated so that they progress strategically towards the goal that aligns with the company vision.
- Access to technology that enables shared goals
An effective way for an organization to ensure that employees are aligned to a common vision at all levels is by providing access to the right technology which enables the workforce to carry out their function seamless in conjunction with other team members. An example is a document or a tool that helps a team to align their individual task to the team’s ultimate goal and also reflects on the overall objective the team.
The key factor in any business’s success lies in the clarity of the company’s vision at all levels within the organization and an alignment of every contributor’s actions towards it. By carrying out these necessary steps, mentors and leaders can ensure that millennial employees stay motivated and can be recognized for the impact they create in the business’s success. Success can only be achieved when all employees are on the same page and are aligned to a common goal.